What it means

A new supplier might need costly equipment, access to a network, permission to operate or a way to persuade customers to leave familiar providers. These can be barriers to entry. If starting up is difficult, existing firms may face less pressure to keep prices low or improve service. Some barriers follow from the nature of the business; others may result from existing firms' behaviour or rules. A rule can also serve a useful purpose, so its effect on competition is only part of the story.

Example

If setting up a competing ferry route requires an expensive boat and a harbour berth that is unavailable, a new operator cannot easily enter even when passengers are unhappy with the current service.

Why it matters

The threat of a new competitor can matter as much as the number of competitors today. Entry barriers show how real that threat is.

Also known as

entry barriers

Related terms

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