Key term

What it means

A firm has market power if it can put up prices, lower quality or worsen other terms without quickly losing so many customers that the move is pointless. A buyer of labour or supplies can also have power over the people selling to it. Strong brands, hard-to-enter markets or few useful alternatives can all matter. A big market share can be a clue, but is not proof: competition can still be fierce among a small number of firms.

Example

Suppose a town has one nearby supplier of an essential service, and switching to another would be difficult. That supplier may have room to raise its price without losing many customers. Whether it actually has market power needs evidence about people's alternatives.

Why it matters

Market power can affect what customers pay, what workers earn and the choices available to both.

Related terms

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